How to Connect Your Google Sites Website to Google Analytics

Quick and easy-to-follow guide for Google Sites users

What is Google Analytics

  • You can connect your site to Google Analytics to track traffic and show you reports that help you understand how viewers use your site.

How to add Google Analytics to your Google Sites website step-by-step with images

Step 1

How To Connect Your Google Sites Website To Google Analytics - Step 1

Open your site in editing mode by double-clicking it in Google Drive at or Google Sites at

Then click the gear icon (Settings) in the top right.

Step 2

How To Connect Your Google Sites Website To Google Analytics - Step 2

Select Analytics on the left.

You need to enter your Google Analytics tracking ID here. You can get this in a minute by signing up for Google Analytics.

Step 3

How To Connect Your Google Sites Website To Google Analytics - Step 3

Go to Google Analytics at, and if you haven’t signed up already, Google will guide you through it.

Step 4

How To Connect Your Google Sites Website To Google Analytics - Step 4

You will see the Tracking ID as soon as you create your account. Copy it.

Step 5

How To Connect Your Google Sites Website To Google Analytics - Step 5

Back at Google Sites, enter the Analytics ID and ensure that the Enable analytics option is enabled. The button should be blue and turned to the right.

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